There’s something extraordinary about a brand that expands along with its people – and that’s precisely what Ekta World is accomplishing. On 11th May, 2025, Mumbai-based real estate developer unveiled its fresh logo and brand image, entering a new warm and thoughtful era with a strong message: “A Home That Cares.“
Since more than three decades, Ekta World has gained the confidence of over 15,000 families through 95+ projects. The company is renowned for its design and quality focus, which now has rebranded itself to what homebuyers in today’s times really want – not buildings, but houses imbued with purpose, comfort, and concern.
The rebranding kicked off on 11th May, Mother’s Day – a deliberate decision. It’s a day meant to commemorate love, care, and warmth, values that are in perfect harmony with Ekta World’s new path. The logo launch was supported by an emotive brand film, launching a campaign encouraging people to ponder deeper what “home” actually is.
“This change is bigger than a new logo, It’s about recommitting to our pledge to know our customers more deeply on an emotional level – and to build in a manner that’s consistent with how they wish to live.”
The updated brand positioning replaces the previous “Achieve. Innovate.” tagline and shifts the focus to thoughtful design, intuitive living spaces, eco-conscious development, and Vaastu-compliant layouts. It’s a move that reflects today’s more mindful, connected homebuyer.
“We don’t just build houses – we build homes. This new identity is a thank-you to all the families who’ve trusted us, and a promise that we’ll continue to evolve alongside them.”
In an age when real estate sometimes seems more about transactions, Ekta World is opting to develop with heart. With this new identity, they’re not merely selling houses – they’re building places where individuals truly feel cared for.